U of G Marketing campaign Raises $ 500,000+ for United Method
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U of G Marketing campaign Raises $ 500,000+ for United Method

Regardless of ongoing challenges posed by the COVID-19 pandemic, the College of Guelph neighborhood has raised greater than $500,000 on this 12 months’s United Method marketing campaign.  

Marketing campaign school co-chair Dr. Mike von Massow introduced the overall raised over the three-month-long marketing campaign throughout a digital wrap-up occasion held Jan. 13.  

U of G Marketing campaign Raises $ 500,000+ for United Method
College co-chair Dr. Mike von Massow; Dr. Ben Bradshaw, assistant vice-president (graduate research); and U of G president Dr. Charlotte Yates on the United Method marketing campaign kickoff in fall 2022

Thanking quite a few volunteers, U of G directors, accomplice organizations, retirees, marketing campaign steering committee members, and people and items throughout campus, von Massow mentioned this 12 months’s marketing campaign succeeded regardless of restricted private interactions on campus in the course of the pandemic.  

“It’s been an attention-grabbing 12 months,” he mentioned.  

Itemizing quite a few fundraising campus initiatives that included a meals truck kickoff get together in Branion Plaza, gross sales of U of G-made ice cream, and a Halloween trivia and costume occasion, he mentioned, “Each single donation issues and makes an affect on Guelph and throughout Wellington and Dufferin counties. The United Method is making a distinction and we needs to be pleased with what we’ve achieved.”  

Marketing campaign employees co-chair Elaine Fenner added, “Co-leading the U of G United Method marketing campaign for the final two years has been each eye-opening as I be taught concerning the challenges many in our neighborhood face day by day and gratifying as I see the U of G neighborhood come collectively to lift funds for these in want.” 

United Method {dollars} help space social providers 

For instance, amongst individuals who use providers supplied by United Method-supported companies throughout the county, each month almost 4,000 folks aged 12 to 26 go to youth wellness centres run by The Grove Wellington Guelph Hub.  

Talking in the course of the wrap-up occasion, Jeffrey Hoffman, chief improvement officer for the county-wide Grove group, mentioned funds raised in the course of the College’s marketing campaign assist to help psychological well being and social providers supplied by 5 present Grove Hub places.  

Hoffman, a 2001 U of G grad in political science, mentioned, “We’re lucky to obtain U of G’s help. The younger folks we’re impacting due to all you do: It truly is making a distinction.”  

He shared a number of examples, together with an 18-year-old who wanted assist with impartial residing. Related with The Grove by means of her highschool, the younger girl acquired what Hoffman referred to as “wraparound providers” together with housing help, monetary help and psychological well being counselling, in addition to tutoring to get again on observe at college.    

A campus location that opened in summer time 2022 – the primary of its form in Canada – now collaborates with on-campus providers together with Pupil Wellness. Yumna Farooq, youth wellness coordinator and a 2020 U of G grad, mentioned ongoing ties with the College embody every thing from co-op college students who assist employees the centre to printed guides about space social providers compiled by U of G college students.   

Virtually 200 youths go to The Grove campus location every month. The group plans to open its seventh location within the county in 2023.   

Profitable marketing campaign regardless of pandemic challenges 

Rick McCombie, chair of the board of administrators for the regional United Method, mentioned the College marketing campaign got here by means of even throughout “fatigue, uncertainty and challenges” posed by the pandemic.  

“To have the ability to elevate greater than half 1,000,000 {dollars} is simply wonderful,” mentioned McCombie. “The U of G marketing campaign is a good portion of the general marketing campaign for the Guelph Wellington Dufferin United Method. We couldn’t do what we have to do locally with out the help of the College.” 

He added, “We’re so blessed in Guelph Wellington Dufferin to have the help of a college that cares concerning the neighborhood. Bettering lives and community-building are two vital values of the United Method they usually’re vital values of the College as effectively.”  

Throughout this month’s wrap-up occasion, U of G award winners have been introduced as follows:  

  • Marketing campaign Co-Chairs’ Award for sustained dedication to the marketing campaign over years: Lisa Tersigni-Holt, head of the Hospitality Companies catering and convention group  
  • Spirit Award: Pupil Wellness Centre 
  • Gabrielle Hubert Award, whose namesake was instrumental in bringing the United Method marketing campaign to U of G: Dr. Catherine Carstairs, historical past professor and former marketing campaign co-chair and longtime donor 
  • President’s Award for the campus unit with the very best enhance in participation and fundraising: Bodily Assets  

The ultimate fundraising complete for the regional United Method marketing campaign will probably be introduced in February.